Welcome to Health Friendly

Creating access to more nutritious food & better health

Our Mission: Build a future where every community has reliable access to nutritious food that supports longer, healthier lives.
To this end, the Health Friendly Food Alliance (HFFA) ensures that healthy food incentives provided to not-for-profit Community-Based Organizations (CBOs), Veteran Supporters, and Federally Qualified Healthcare Centers (FQHCs) put more nutritious food on the table by leveraging the wide assortment and low pricing of existing food retailers. Together, we seek to build stronger families and healthier communities.
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Helping to put more healthy food on the table of all Americans.
Health Friendly is a 501(C)(3) nonprofit that helps food assistance donations to go further via health-filtered food benefit cards which are redeemable  at local retailers. 
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Our goal is to improve food security through access to a wider assortment of nutritious food, while also improving cost efficiency for food assistance organizations. 
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Health Friendly cards support flexible, scaled growth that balances food security, nutrition, and respect for the people being served.

An Urgent Need

37

Million Americans

 are food and nutrition insecure

148

Million Americans

live with at least one chronic condition

$

4.1

Trillion

in U.S. healthcare costs are tied to chronic disease
Due to a lack of affordable technology,
thousands of  food assistance programs in the US can’t use the donations they receive in a way that takes full advantage of their local retailers’ pricing and healthy assortments. 
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The Health Friendly card changes the game and lets recipients shop for the healthy foods they need and prefer, while also absorbing much of the operational costs of existing food assistance programs. 

Our Solutions

Reach more people, provide healthier food

Deep-discounts for food benefit cards
Health Friendly supports food pantries, veteran support organizations, hospitals, senior services, and Federally Qualified Healthcare Clinics by providing food benefit cards at significantly below market cost. 
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Your donations make possible the following Health Friendly food solutions:

Health Benefit Card

Custom card that provides monthly credit for medically appropriate, healthy foods at over 30,000+ retailers.
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Healthy Groceries Delivered

Free or discounted grocery delivery by Walmart to support anyone who may be housebound or unable to shop in person.

Free Consumer App

Health Friendly App provides in-aisle product scanning to verify coverage eligibility before checkout.

More Choice, Healthier Options, Lower Cost

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We scale healthy food programs by using the existing healthy assortment and pricing from 30,000+ food stores.

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Benefit recipients get up to 40%* more healthy food compared with typical food boxes.

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We have the exclusive rights to deploy Sifter’s trusted healthy-food technology to nonprofits at below-cost pricing.

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A free Health Friendly app will help all consumers find healthy, diet-matched, SNAP-eligible products.

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Our solutions and ratings are fully independent, based on science, and cannot be influenced by food manufacturers or retailers. 

Keeping pace with Food is Medicine & Nutrition Security

The Open Health Score Index™

Health Friendly embraces Open Health Score Index™  (OHSI), developed by Sifter Solutions to identify healthy food choices.

It comprises three factors: 

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More Choice, Healthier Options, Lower Cost

A blue checkmark icon

We scale healthy food programs by using the existing healthy assortment and pricing from 30,000+ food stores.

A blue checkmark icon

Benefit recipients get up to 40%* more healthy food compared with typical food boxes and most donated food programs.

A blue checkmark icon

We have the exclusive rights to deploy Sifter’s trusted healthy-food technology to nonprofits at below-cost pricing.

A blue checkmark icon

A free Health Friendly app will help all consumers find healthy, diet-matched, SNAP-eligible products.

A blue checkmark icon

Our solutions and ratings are fully independent, based on science, and cannot be influenced by food manufacturers or retailers. 

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Powering healthy and affordable food choices at scale for community-based organizations.
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* Based on comparing food box solutions (inclusive of food, box materials, and shipping costs) versus redeeming benefit incentives at their local retailer.