Welcome to the Health Friendly Food Alliance

Life without hunger and diet-related disease

We are building a future where every community has reliable access to nutritious food that supports longer, healthier lives.
To this end, the Health Friendly Food Alliance (HFFA) ensures that healthy food incentives provided to not-for-profit Community-Based Organizations (CBOs), Veteran Supporters, and Federally Qualified Healthcare Centers (FQHCs) put more nutritious food on the table by leveraging the wide assortment and low pricing of existing food retailers. Together, we seek to build stronger families and healthier communities.
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Our Mission

We provide technology solutions that help food benefit recipients maximize their purchasing power at SNAP-authorized retailers.
Join us in putting more healthy food on the table of those in need.

An Urgent Need

37

Million Americans

 are food and nutrition insecure

148

Million Americans

live with at least one chronic condition

$

4.1

Trillion

in U.S. healthcare costs are tied to chronic disease
Due to the lack of technology, thousands of US-based CBOs, veteran support organizations, and Federally Qualified Healthcare Clinics can't use the food incentives that they receive in a way that takes full advantage of their local retailers' pricing and healthy assortments.

Our Solutions

HFFA Approach:
Powering Healthy Food Choices at Scale

As an independent 501(c)(3) nonprofit, HFFA equips nonprofit CBOs, Veteran Supporters and FQHCs with digital tools that stretch food dollars by leveraging existing grocer infrastructure.
We provide these tools significantly below market cost:

Health Friendly PRO

Integrated into client website for nutrition counseling, FoodRX and delivery/pickup

Healthy Benefit Card

with Shopper Companion app to determine eligibility at shelf across all aisles

Free Consumer App

Finding and Advocating for healthy foods that fit individual dietary preferences at over 30k retailers
Keeping pace with Food is Medicine & Nutrition Security

The Open Health Score Index™

HFFA embraces Open Heath Score Index™  (OHSI), developed by Sifter Solutions to identify healthy food choices.

It comprises three factors: 

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What Makes HFFA Unique

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We apply technology to truly scale food and nutrition security programs by leveraging existing retail assortment and pricing.

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We hold the exclusive rights to deploy Sifter’s proven, trusted technology to not for profits below cost.

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We set strategy and nutrition standards independently.

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Our solutions and ratings cannot be influenced by food manufacturers or retailers.

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HFFA provides affordable, scalable technology solutions to community-based not for profits.
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